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The 2014 be Waste Wise 30 – Individual Waste Influencers

The 2014 be Waste Wise 30 – Individual Waste Influencers

Eric Metelka
Edited by:
Ranjith Annepu
Additional inputs:
Katrina Mitchell
A global challenge like waste can only be solved through effective collaboration and open knowledge sharing. Our goal in sharing The 2014 be Waste Wise 30 – Individuals is to foster future collaborations and enhance collaborative learning within the global waste community.

Let us define what we’re listing here. Many people worldwide are putting enormous efforts towards improving waste management, but a very small portion of them are communicating about it online and on social media. We believe such communication and outreach beyond the waste industry’s boundaries is important to address the challenge. The social web has revolutionized business in the 21st century. Internet users now spend most of their online time using social media, and it is increasingly where people get the information that helps them form opinions and take action. To effectively engage a broad audience, influencers must share their ideas and insights on social channels. This defines the kind of influencers we’re listing below.

So, to find and connect you to leading thinkers and practical solutions to the global waste challenge as part of our mission to “use 21st century tools to bridge the waste solutions expertise gap worldwide”, we turned to our Waste Influencers Twitter list. Using our unique set of indicators, we analyzed the social media space, identifying people and organizations who are effectively sharing stories about the work they are doing, and insights about the waste industry. We call these our be Waste Wise 30 – Influencers using using social media to make connections, shape new conversations, and understand and create waste solutions.

be Waste Wise 30 – Individual Influencers

The be Waste Wise 30 – Individuals are ordered by their last name. Some of them are our Contributors and you can find their contributions by clicking on their photos.

Barry Caldwell: At Waste Management. Love talkin trash, politics, policy and community. Love my family too.

Follow @barryhcaldwell

Karen Cannard social media influencer on waste solutionsKaren Cannard: Creator of The Rubbish Diet inspiring folk to slim their bins. Spends the rest of her time washing pants.

Follow @KarenCannard 

Dianna Cohen: Visual Artist & Creative Director, Plastic Pollution Coalition.

Follow @implicitweet

Liz Goodwin, a Waste Solution influencerLiz Goodwin: CEO @WRAP_UK (Waste & Resources Action Programme).

Follow @LizGoodwin

Dana Gunders: Project Scientist at @NRDC and Food Waste Warrior (or Worrier?).

Follow @dgunders

Edward Humes: Author & journalist living in SoCal. Got trashy with ‘Garbology’ Savoring wine with ‘A Man and His Mountain’.

Follow @edwardhumes

Bea Johnson: Author of Zero Waste Home (book and blog). My secret to a Zero Waste lifestyle is simply to Refuse * Reduce * Reuse * Recycle * Rot (and only in that order).

Follow @zerowastehome

Ellen MacArthur: The Official Tweet of Ellen MacArthur / For the Foundation @circulareconomy For the Cancer Trust @emctrust.

Follow @ellenmacarthur

William McDonough: Designer, advisor, co-author of Cradle to Cradle + The Upcycle. Time magazine “Hero for the Planet” who is changing the design of the world.”

Follow @billmcdonough

Adam Minter: Author of Junkyard Planet: Travels in the Billion Dollar Trash Trade (Bloomsbury Press 2013); Opinions for Bloomberg View. Expat Minnesotan.

Follow @AdamMinter

Robin Nagle: Author, PICKING UP; #Anthropologist in residence, #NYCSanitation, Scholar of discards, Infrastructure geek, #Altac & Professor at NYU

Follow @rznagle

Frank O'Connor, waste solution influencer at be Waste Wise's listing Frank O’Connor passionate about good design, sustainability, people, nature, animals, food, poetry, ethics, life – ex-founding director @ecodesigncentre

Follow @frank_oconnor

Mike Pitts: Lead Specialist, Sustainability at Technology Strategy Board; Trustee at Catalyst Science Discovery Centre; stubborn opening batsman, Welsh (NB opinions my own).

Follow @pittso

Jen Rustemeyer: Passionate zero waster, food rescuer, and community builder. Filmmaker behind The Clean Bin Project and Just Eat It: a story of food waste.

Follow @CleanBinProject

Rachelle Strauss: Green Goddess | Author | Web Design Whiz | SEO Savvy | PR Pro | Marketing Magician | Social Media Mentor. Once offered 1000 camels for hand in marriage.

Follow @Raestrauss

Akhila Vijayaraghavan: • Looking for new opps in #CSR #susty #wastemgmt #socent •Founder/Director @TheGreenDen • Writing photography travel yoga music fitness • @GlasgowUni Mol Bio Grad.

Follow @aksvi

Sarahjane Widdowson: Bin Lover, passionate about sustainability, I work for @Ricardo_AEA specialising in waste management & resource efficiency. CIWM L&SCC NMN chair. Musings mine.

Follow @SJWaste

How we found our Influencers

We started with our Twitter Waste Influencers list, which had 95 members on February 17, 2014. It has since grown by 35 members and currently has 130 waste influencers as of May 5, 2014. These 35 new influencers were not included in this analysis.

We looked at key metrics for all 95 members. Our goal was to choose influencers who had high content quality, content quantity, and social media popularity. We then created separate lists for individual influencers and influential organizations. The list of organizations will be published soon.

Specifically, we looked at four key metrics:

  • Follower-to-following ratio on twitter – this is a measure of popularity, which reflects how connected, relevant or representative they are.
  • Average number of tweets per day – this is one way to measure how active an account is.
  • Social Authority score – this is a metric from Followerwonk that is highly correlated with the number of retweets an account gets. It measures quality of content shared.
  • Klout score – this metric from Klout is highly correlated with follower counts on all social networks. It is another measure of popularity, but across all social channels.

Our Waste Influencers list is an ongoing effort to find the best in waste. You can contribute by tweeting suggestions to @bewastewise.

If you like playing with more data, please write to [email protected] or tweet to us @bewastewise. This data was last updated on February 17, 2014.

We look forward to increased collaborations in waste communications. You should look forward to The 2014 be Waste Wise 30 – Organizations and in-depth analyses of how and why our individual and organizational influencers are doing so well.


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