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2015 be Waste Wise 30 Influencers – Organizations

2015 be Waste Wise 30 Influencers – Organizations

Methodology by Eric Metelka

Data Analysis by Tejaswini Pagadala

Authored by Carine Abouseif and Ranjith Annepu


If you would like to sponsor our work, please write to conn[email protected]

We are proud to announce the list of 30 organizations which made it to our Waste Influencers List this year. These organizations are here because they are effectively sharing stories about their work and solutions to waste management. They were chosen based on a unique methodology developed by digital marketer Eric Metelka, which is explained at the bottom of this post. To find these influencers and others who connect followers to great ideas, check our Twitter list with the same name —Waste Influencers— which is updated constantly.

Communication is a key aspect in waste management and our aim behind recognizing Waste Influencers is to encourage communications and enhance opportunities for collaboration. The first Waste Influencers List was published last year and consisted of 30 individuals who fit the criteria developed by Eric. It was published as the 2014 be Waste Wise 30 – Individual Waste Influencers and this year’s list will be published on 4th August, 2015.

Thanks to Tejaswini Pagadala‘s efforts, we are able to publish both the list of organizations and individuals this year. Our Waste Influencers list is an ongoing effort to find the best in waste. And we would love to hear your thoughts on Twitter @bewastewise.

If you are in this list or on the Twitter list, to find how you did relatively write to us at [email protected]. We’ll be glad to provide the data for free. be Waste Wise is a non-profit organization and our motive is to enhance collaboration and the dialogue on waste solutions. We would love to work with the curious ones among you to explore other ways to use this data to achieve our objectives. You can also tweet to us @bewastewise.

We look forward to increased collaborations in waste communications. To stay updated about The 2015 be Waste Wise 30 – Individual Influencers, please follow us on social media or subscribe to our monthly newsletter.

Finally, remember to follow these influencers or subscribe to the Twitter List to see what they’re sharing about waste.


Findings are based on data updated on July 7, 2015 and the organizations are ordered alphabetically.

circle-economy-logoCircle Economy is a cooperative, and together with our members and partners we work on projects on a company, sector or regional level that accelerate the transition towards a circular economy.
Follow @circleeconomy


The Chartered Institution of Wastes Management (CIWM), is a professional body which represents over 7,000 waste professionals in the sustainables industry.
Follow @CIWM


Connect4Climate is a global community that takes on climate change by promoting solutions and empowering people to act. 
Follow @Connect4Climate


FareShare is a charity that fights hunger and food waste by saving in-date surplus food and redistributing it to charities across the UK.
Follow @FareShareUK

Food Shift

Food Shift works with schools, businesses and communities to cultivate a more just and sustainable food system by reducing food waste and hunger.
Follow @FoodShift


FoodCycle works with volunteers who reclaim surplus food that would otherwise be wasted and cook it into tasty, healthy meals for people in need.
Follow @foodcycle

Green Alliance

Green Alliance is a think tank working to ensure UK political leaders deliver ambitious solutions to global environmental issues.
Follow @GreenAllianceUK


Greenredeem allows users to earn points for green actions. Points can be donated to community projects or swapped for discounts.
Follow @Greenredeem

Help Recycle

Help Recycle shares helpful tips about recycling.
Follow @HelpRecycle_com

Love Food Hate Waste

Love Food Hate Waste raises awareness of the environmental and economic impact of food waste and provides tips and recipes to reduce food waste and save money.
Follow @LFHW_UK

Metro Vancouver

Metro Vancouver is a partnership of 21 municipalities, one Electoral Area and one Treaty First Nation that collaboratively plans for and delivers regional-scale services.
Follow @MetroVancouver

NYC Sanitation

NYC Sanitation is the world’s largest municipal sanitation force, collecting 12,000 tons of refuse/ recycling a day.
Follow @NYCSanitation

Phila Streets Dept.

Phila. Streets Department‘s works is to provide clean, safe and green streets in a cost-effective and efficient manner.
Follow @PhilaStreets

Plastic Bank

Plastic Banks harvests mixed plastic waste while helping people ascend from poverty.
Follow @PlasticBank

Plastic Pollutes

Plastic Pollutes is a non-partisan coalition of individuals and institutions committed to eliminating plastic pollution worldwide.
Follow @PlasticPollutes

Recycle Nation

Recycle Nation provides information on all things recycling, including convenient recycling locations near you.
Follow @1800Recycling

Recycle bank

Recyclebank inspire and reward smarter, everyday choices for a more sustainable future.
Follow @Recyclebank


REDISA aims to develop a sustainable South African tyre recycling industry through an integrated industry waste tyre management plan.
Follow @wasteintoworth

Ellen MacArthur

The Ellen MacArthur Foundation works in education, business innovation and analysis to accelerate the transition to a circular economy.
Follow @circulareconomy

Shropshire Waste

Shropshire Council Waste Management aims to provide news, advice and information on recycling and waste.
Follow @ShropshireWaste

U of T Sustainability

Sustainability Victoria delivers programs that make a difference to the wider Victorian community through integrated waste management and resource efficiency.
Follow @sustainvic


TerraCycle is a global leader in collecting hard-to-recycle waste to be recycled or upcycled.
Follow @TerraCycle

The Great Recovery

The Great Recovery connects designers, manufacturers, waste experts to move towards a circular economy.
Follow @Great_Recovery

The Restart Project

The Restart Project aims to fix our relationship with electronics.
Follow @RestartProject

U of T Sustainability

The University of Toronto Sustainability Office works to embed sustainability into the fabric of the St. George campus by linking research, teaching and institutional practice.
Follow @SustainableUofT

Veolia UK

Veolia UK aims to turn our waste and water into a resource, helping to shape the circular economy in the UK.
Follow @VeoliaUK

Waste Management

Waste Management is the leading provider of comprehensive environmental solutions in North America.
Follow @WasteManagement


Women in Informal Employment: Globalizing and Organizing (WIEGO) is a global network focused on securing livelihoods for the working poor, especially women, in the informal economy.


WRAP works in the space between governments, businesses, communities, innovative thinkers and individuals – forging partnerships and developing ground-breaking initiatives to help the UK use resources more sustainably.
Follow @WRAP_UK

Zero Waste Scotland

Zero Waste Scotland works with businesses, individuals, communities and local authorities to help them reduce waste, recycle more and use resources sustainably.
Follow @ZeroWasteScot

How we found our Influencers

We started with our Twitter Waste Influencers list, which had 95 members on February 17, 2014. That list eventually grew to include 415 members by July 7, 2015.

We looked at four key metrics for all 415 members (from data which is publicly available). Our goal was to choose influencers who had high content quality, content quantity, and social media popularity. We then created separate lists for individual influencers and influential organizations. The list of individuals will be published on August 4, 2015.

Specifically, we looked at four key metrics:

  • Follower-to-following ratio on twitter – this is a measure of popularity, which reflects how connected, relevant or representative they are.
  • Average number of tweets per day – this is one way to measure how active an account is.
  • Social Authority score – this is a metric from Followerwonk that is highly correlated with the number of retweets an account gets. It measures quality of content shared.
  • Klout score – this metric from Klout is highly correlated with follower counts on all social networks. It is another measure of popularity, but across all social channels.


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