We are proud to announce the list of 30 organizations which made it to our Waste Influencers List this year. These organizations are here because they are effectively sharing stories about their work and solutions to waste management. They were chosen based on a unique methodology developed by digital marketer Eric Metelka, which is explained at the bottom of this post. To find these influencers and others who connect followers to great ideas, check our Twitter list with the same name —Waste Influencers— which is updated constantly.

Communication is a key aspect in waste management and our aim behind recognizing Waste Influencers is to encourage communications and enhance opportunities for collaboration. The first Waste Influencers List was published last year and consisted of 30 individuals who fit the criteria developed by Eric. It was published as the 2014 be Waste Wise 30 – Individual Waste Influencers and this year’s list will be published on 4th August, 2015.

Thanks to Tejaswini Pagadala‘s efforts, we are able to publish both the list of organizations and individuals this year. Our Waste Influencers list is an ongoing effort to find the best in waste. And we would love to hear your thoughts on Twitter @bewastewise.

If you are in this list or on the Twitter list, to find how you did relatively write to us at connect@wastewise.be. We’ll be glad to provide the data for free. be Waste Wise is a non-profit organization and our motive is to enhance collaboration and the dialogue on waste solutions. We would love to work with the curious ones among you to explore other ways to use this data to achieve our objectives. You can also tweet to us @bewastewise.

We look forward to increased collaborations in waste communications. To stay updated about The 2015 be Waste Wise 30 – Individual Influencers, please follow us on social media or subscribe to our monthly newsletter.

Finally, remember to follow these influencers or subscribe to the Twitter List to see what they’re sharing about waste.

THE 2015 WASTE INFLUENCERS LIST – ORGANIZATIONS

Findings are based on data updated on July 7, 2015 and the organizations are ordered alphabetically.

How we found our Influencers

We started with our Twitter Waste Influencers list, which had 95 members on February 17, 2014. That list eventually grew to include 415 members by July 7, 2015.

We looked at four key metrics for all 415 members (from data which is publicly available). Our goal was to choose influencers who had high content quality, content quantity, and social media popularity. We then created separate lists for individual influencers and influential organizations. The list of individuals will be published on August 4, 2015.

Specifically, we looked at four key metrics:

• Follower-to-following ratio on twitter – this is a measure of popularity, which reflects how connected, relevant or representative they are.
• Average number of tweets per day – this is one way to measure how active an account is.
• Social Authority score – this is a metric from Followerwonk that is highly correlated with the number of retweets an account gets. It measures quality of content shared.
• Klout score – this metric from Klout is highly correlated with follower counts on all social networks. It is another measure of popularity, but across all social channels.