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2015 be Waste Wise 30 Influencers – Individuals

2015 be Waste Wise 30 Influencers – Individuals

Methodology by Eric Metelka

Data Analysis by Tejaswini Pagadala

Authored by Carine Abouseif and Ranjith Annepu


If you would like to sponsor our work, please write to [email protected]

We are proud to announce the list of 30 individuals who made it to our Waste Influencers List this year. Every person on this list is there because they communicated about waste management in a way that resonated with their audiences on social media. We used a unique method developed by Eric Metelka to select the people who made the list. (You can read about that method at the bottom of this post.) Also be sure to check out our Waste Influencers List on Twitter, which is updated constantly so you can connect with even more leaders in the industry.

Last year, we published the first Waste Influencers list. It consisted of 30 individuals that met the criteria developed by Eric. The list was called the 2014 be Waste Wise 30 – Individual Waste Influencers.

But just last month, we also published another list. This was a list of 30 organizations that we believed communicated well about waste and were able to engage their audience in various waste-related topics. This was called the 2015 be Waste Wise 30 Influencers – Organizations.

If you are in this list or on the Twitter list, to find how you did relatively write to us at [email protected]. We’ll be glad to provide the data for free. be Waste Wise is a non-profit organization and our motive is to enhance collaboration and the dialogue on waste solutions. We would love to work with the curious ones among you to explore other ways to use this data to achieve our objectives. You can also tweet to us @bewastewise.

We look forward to increased collaborations in waste communications. To stay updated about The 2015 be Waste Wise 30 – Individual Influencers, please follow us on social media or subscribe to our monthly newsletter.

Finally, remember to follow these influencers or subscribe to the Twitter List to see what they’re sharing about waste.


Findings are based on data updated on July 7, 2015 and the individuals are ordered alphabetically.

Ad Lansink Cropped

Ad Lansink is a Biochemist (PhD 1964), politician, member of Dutch parliament(1977-1998), consultant, originator Ladder of Lansink (1979) and father of the waste hierachy.
Follow @adlansink

Adam Minter

Adam Minter is the author of Junkyard Planet: Travels in the Billion Dollar Trash Trade (Bloomsbury Press 2013); Opinions for Bloomberg View.
Follow @AdamMinter

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Adam Read is Practice Director of Resource Efficiency & Waste Management @ Ricardo-AEA, with a team of 70 consultants working on policy and delivery support globally.
Follow @AdamRead74

Beth Terry

Beth Terry is the author of Plastic-Free: How I Kicked the Plastic Habit and How You Can Too Join me in living life with less plastic.
Follow @PlasticfreeBeth

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Chris Oestereich Zero Waste/sustainability consultant based out of Bangkok, Thailand. He is the founder of the Wicked Problems Collaborative
Follow @costrike

Craig Jones

Craig Jones helps organizations to be more sustainable. He is an author, blogger, speaker, and founder of @CircularEcology.
Follow @EcoCraigJones

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Dana Gunders Staff scientist leading @NRDC’s work to prevent wasted food and author of upcoming Waste-Free Kitchen Handbook.
Follow @dgunders

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Dianna Cohen is a visual artist and creative director at the Plastic Pollution Coalition.
Follow @implicitweet

Ellen Macarthur

Ellen MacArthur is the founder of the Ellen MacArthur Foundation.
Follow @ellenmacarthur

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Frank O’Connor is an award winning values-led sustainable designer and
Follow @frank_oconnor

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Jacquelyn Ottman is a green marketing pioneer, award winning author, and founder of
Follow @jacquelynottman

James Greyson Cropped

James Greyson shares how to get a circular economy, for real. He designed the world’s first market-based circular economics.

Janez Potočnik is the Co-Chair of UN International Resource Panel and Former European Commissioner for Science and Research and Environment.
Follow @JanezPotocnik22

Jonathan Bloom

Jonathan Bloom is a journalist, speaker, consultant, leftover lover, food waste lamenter. He also the author of American Wasteland: How America Throws Away Nearly Half of Its Food (and What We Can Do About It)
Follow @WastedFood

Karen Cannard

Karen Cannard is the creator of The Rubbish Diet inspiring folk to slim their bins. Spends the rest of her time washing pants.
Follow @KarenCannard

Kyle Wiens

Kyle Wiens is a right to repair activist, fixing the world’s gizmos one at a time. He is the CEO of iFixit + Dozuki.
Follow @kwiens


Lee Petts is a 20-year waste and environmental management veteran, and works with businesses to help them cut waste.
Follow @_environmentor

Liz Goodwin

Liz Goodwin is the CEO of Waste & Resources Action Programme.
Follow @LizGoodwin

Maxine Perella

Maxine Perella is an environmental journalist specialising in the waste-to-value agenda. She is founder of Go Circular.
Follow @greendipped

Mike Pitts

Mike Pitts is the interim Head of Urban Living and Built Environment having previously led on embedding sustainability and resource efficiency.
Follow @pittso

Mike Biddle

Mike Biddle is a CleanTech Entrepreneur. He is also the Founder and Pres. MBA Polymers.
Follow @MikeBiddle

Nicholas Mallos

Nicholas Mallos is a Conservation Biologist, Marine Debris Specialist @OurOcean.
Follow @NickMallos

Rachel Strauss

Rachel Straussis founder of Zero Waste Week; an awareness campaign that encourages individuals, businesses and organisations to reduce waste. She appeared in award winning documentary “Trashed” with Jeremy Irons.
Follow @myzerowaste

Ramon Arratia

Ramon Arratia is a sustainability director at Interface EMEAI, the company with Mission Zero.
Follow @RamonArratia

Shaun Frankson

Shaun Frankson is the founder of The Plastic Bank which makes plastic waste a currency to reduce global poverty.
Follow @ShaunFrankson


Sophie Thomas is the Director of Circular Economy in the Action Research Centre at the RSA and the Founder of Great Recovery.
Follow @tmsophie

Steve Lee

Steve Lee is a Fellow and Chief Executive Officer of the Chartered Institition of Wastes Management and Chartered Environmentalist.
Follow @steveleeciwm

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Tristram Stuart works to fill bellies, not bins. He is the author of Waste: Uncovering the Global Food Scandal and Founder of @feedbackorg.
Follow @TristramStuart

William McDonough

William McDonough is a designer, advisor, co-author of Cradle to Cradle + The Upcycle.
Follow @billmcdonough

How we found our Influencers

We started with our Twitter Waste Influencers list, which had 95 members on February 17, 2014. That list eventually grew to include 415 members by July 7, 2015.

We looked at four key metrics for all 415 members (from data which is publicly available). Our goal was to choose influencers who had high content quality, content quantity, and social media popularity. We then created separate lists for individual influencers and influential organizations. The list of individuals will be published on August 4, 2015.

Specifically, we looked at four key metrics:

  • Follower-to-following ratio on twitter – this is a measure of popularity, which reflects how connected, relevant or representative they are.
  • Average number of tweets per day – this is one way to measure how active an account is.
  • Social Authority score – this is a metric from Followerwonk that is highly correlated with the number of retweets an account gets. It measures quality of content shared.
  • Klout score – this metric from Klout is highly correlated with follower counts on all social networks. It is another measure of popularity, but across all social channels.


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