2016 be Waste Wise 30 Influencers – Organizations
Methodology by Eric Metelka
Data Analysis by Ranjith Annepu
Authored by Ranjith Annepu and Swetha Dandapani
If you would like to sponsor our work, please write to [email protected]
We are proud to announce the list of 30 organizations which made it to our Waste Influencers List this year. We analyzed 750 accounts to find this year’s Waste Influencers, an increase from 440 in 2015 and only 95 in 2013. The list gets more accurate as it grows. These organizations are here because they are effectively sharing stories about their work and solutions to waste management. They were chosen based on a unique methodology developed by digital marketer Eric Metelka, which is explained at the bottom of this post. To find these influencers and others who connect followers to great ideas, check our Twitter list with the same name —Waste Influencers— which is updated constantly.
Communication is a key aspect in waste management and our aim behind recognizing Waste Influencers is to encourage communications and enhance opportunities for collaboration. Last month we published the 30 Waste Influencers – Individuals list, which consisted of 30 individuals that had successfully communicated about waste. The list of organizational influencers was first published in 2015.
If you are in this list or on the Twitter list, to find how you did relatively write to us at [email protected]. We’ll be glad to provide the data for free. be Waste Wise is a non-profit organization and our motive is to enhance collaboration and the dialogue on waste solutions. We would love to work with the curious ones among you to explore other ways to use this data to achieve our objectives. You can also tweet to us @bewastewise.
Finally, remember to follow these influencers or subscribe to the Twitter List to see what they’re sharing about waste.
THE 2016 WASTE INFLUENCERS LIST – ORGANIZATIONS
Organizations are ordered alphabetically.
CalRecycle has been inspiring Californians to achieve the highest waste reduction & recycling goals in the nation.
Campus Kitchens empowers students to drive hunger relief & create opportunity.
The Chartered Institution of Wastes Management (CIWM), represents professionals working in the sustainable resources and wastes management sectors in the UK
Ellen MacArthur Foundation works with business, govt. & academia to build a framework for a circular economy that is restorative & regenerative by design
FareShare is a charity that fights hunger and food waste by saving in-date surplus food and redistributing it to charities across the UK
Food Shift works collaboratively with communities, businesses, and governments to develop the infrastructure and capacity to recover, process, and redistribute all edible food.
FoodCycle works with volunteers who reclaim surplus food that would otherwise be wasted and cook it into tasty, healthy meals for people in need.
Food Recovery Network is a network of students recovering surplus food from college dining halls to feed the hungry.
Green Alliance is a think tank working to ensure UK political leaders deliver ambitious solutions to global environmental issues.
Green For All works to build an inclusive green economy strong enough to lift people out of poverty.
Greenredeem allows users to earn points for green actions. Points can be donated to community projects or swapped for discounts.
Imperfect Produce‘s mission is to find a home for “ugly” fruits and veggies, starting with their produce delivery subscription in the Bay.
Love Food Hate Waste highlights the environmental and economic impact of food waste and provides tips and recipes to reduce food waste and save money.
NYC Sanitation is the world’s largest municipal sanitation force, collecting 12,000 tons of refuse/ recycling a day.
Phila. Streets Department‘s works is to provide clean, safe and green streets in a cost-effective and efficient manner.
Plastic Pollution Coalition is a non-partisan coalition of individuals and institutions committed to eliminating plastic pollution worldwide.
Shropshire Council Waste Management aims to provide news, advice and information on recycling and waste.
Sustainable Harvard aims to building a healthier, more sustainable Harvard one tweet at a time.
TerraCycle is a global leader in collecting hard-to-recycle waste to be recycled or upcycled.
The Story Of Stuff aims to change the way we make, use, and throw away Stuff so that we have a happier and healthier planet.
Ugly Fruit And Veg campaign raises awareness about massive produce waste due to cosmetic reasons all around the world.
Veolia UK aims to turn our waste and water into a resource, helping to shape the circular economy in the UK.
Waste Management is the leading provider of comprehensive environmental solutions in North America.
We Hate To Waste is an initiative of Jacquelyn Ottman that helps to cross-fertilize best practices for zero waste lifestyles and communities.
WRAP works in the space between governments, businesses, communities, innovative thinkers and individuals – forging partnerships and developing ground-breaking initiatives to help the UK use resources more sustainably.
For the data buffs: Some analysis
We’ll make you happy today! But, before that, let us share our happiness with you. We made it to the list! Yes, be Waste Wise made it to the Waste Influencers List for the first time. We could do it because we implemented our learning from influencers in previous lists and we are putting in good and consistent community building efforts, thanks to Swetha Dandapani. Many organizations might not have access to funding for community building or this might not be a priority for many others. But, we could learn a lot from these influencers and make changes to our plans.
All important data is in the chart below, but if you need more information or if you are in this list or on the Twitter list, to find how you did relatively write to us at [email protected]. We’ll be glad to provide the data for free. be Waste Wise is a non-profit organization and our motive is to enhance collaboration and the dialogue on waste solutions. We would love to work with the curious ones among you to explore other ways to use this data to achieve our objectives. You can also tweet to us @bewastewise.
Tip: If you have less than 2,500 followers on Twitter, Followerwonk (for Social Authority) and Klout might not be collecting your data. Create a free account with both Followerwonk.com and Klout.com for them to start collecting your data.
We found many people and organizations with less than 2,500 followers who are good at engaging with others (which increases their Waste Wise score) and sharing and curating information, or are just starting.
How we found our Influencers
We started with our Twitter Waste Influencers list, which had 95 members on February 17, 2014. That list eventually grew to include 415 members by July 7, 2015.
We looked at four key metrics for all 415 members (from data which is publicly available). Our goal was to choose influencers who had high content quality, content quantity, and social media popularity. We then created separate lists for individual influencers and influential organizations. The list of individuals will be published on August 4, 2015.
Specifically, we looked at four key metrics:
- Follower-to-following ratio on twitter – this is a measure of popularity, which reflects how connected, relevant or representative they are.
- Average number of tweets per day – this is one way to measure how active an account is.
- Social Authority score – this is a metric from Followerwonk that is highly correlated with the number of retweets an account gets. It measures quality of content shared.
- Klout score – this metric from Klout is highly correlated with follower counts on all social networks. It is another measure of popularity, but across all social channels.
Get your waste influencer badge!
We now have a waste influencer badge that you could display on your website or blog, and link it back to this post. Right click on this image & download it for use on your website.