Daniels founded EcoCaddy after returning from Shanghai, China, where he was working as an Urban Designer. Propelled by his design of sustainable cities, his exposure to traditional transport solutions around Asia and his love for the environment, saw the creation of EcoCaddy to provide an alternative transport mode for city users. As the years rolled on, Daniels and his team looked to innovative business models, adding out-of-home advertising, eco-tourism and resource recovery to the list of services the company now provides. Daniels accolades include InDaily 40 under 40 recipient, an inaugural member of The South Australian Premier’s Force Forty and winner of The Adelaide to Zero Carbon world competition. Daniels splits his time growing the business, working with other startup founders and business owners at his coworking space, Mache Coworking with his partner Izzy and providing business consulting services to SMEs.

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