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| be Waste Wise | September 21, 2023

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Greenwashing & Its Impact Upon Business? | With Emma Burlow

Organised on 30th November, 2022

Many corporates have fallen prey to greenwashing and are making unsubstantiated claims to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they do in reality. This in turn is fracturing their relationship with not only their stakeholders but also irreparably damaging the trust of consumers.
This webinar gives us an insight into what is greenwashing, how it is derailing business sustainability & how critical it is for companies to take meaningful and industry-appropriate steps to avoid greenwashing and achieve their ESG goals.


Jonathan Wragg @ Independent Packaging Consultant

Jonathan Wragg, an independent packaging consultant, has a strong background in UK and European manufacturing sectors, specializing in sustainable plastic manufacturing. As such he is a firm believer in the positives around plastics and its huge benefits to the world as a sustainable material. Over his career Jonathan has gained a worldwide reputation for helping eliminate greenwashing, whilst also working alongside global brands to advise on what he sees as the lack of clear knowledge sharing between manufacturing/packaging and the waste and recycling industries. His very accomplished background in plastics manufacturing & distribution alongside his passion for a more sustainable planet has led Jonathan to be one of the go-to names to discuss greenwashing improvement around the world and has worked with governments, blue chip corporations and household brands.

Heather Davies @ Small Footprint Agency

Motivated by a love of nature and the outdoors, Heather Davies from small footprint agency; works with organisations to communicate sustainability. Through her work, she generates trust, grows awareness and engages and educates teams, customers and future customers around the subject, all without greenwashing.


Emma Burlow– Founder @ Lighthouse Sustainability 

Emma Burlow is the founder of Lighthouse Sustainability. She is one of the UK’s leading specialists on circular economy and sustainability in businesses. She has worked with business on sustainability for 25 years. She has an excellent overview of how to manage large scale projects, alongside the detail of what drives individual businesses and ultimately, sustainability outcomes. This experience gives Emma a unique depth of understanding of the critical success factors for implementing more circular business models, particularly the importance of understanding the financial model, establishing key partnerships and understanding the marketplace. She works with established businesses to help them find a pragmatic, solid pathway through sustainability, carbon and circularity, supports start-ups to disrupt conventional industries and delivers bespoke training.

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