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| be Waste Wise | September 21, 2023

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Tackling Consumption, Can We Break the Linear Model?

Tackling Consumption, Can We Break the Linear Model?

Organised on 20th February 2023

The session looks at where we are successfully transitioning from traditional leaner models of production, consumption, and waste to a more circular model of green design, reuse, refill, repair, and leasing, where consumers can make good choices and the systems are accessible, affordable, and performing.

We hear about critical points in a consumer’s lifetime when waste prevention can be minimised and alternative approaches adopted whilst also reflecting on what the Government can do to drive greater resource productivity and circular solutions.


Lorna Jackson, Research & Innovation Manager @Keep Britain Tidy

Lorna has over seven years of experience working within their award-winning Centre for Social Innovation. She manages research projects that enable a greater understanding of the behaviours contributing to litter and waste issues and pilot new solutions to address them. With an MSc in Environmental Psychology, she specialises in applying psychological and behaviour change theory to understanding and influencing pro-environmental behaviour.

Jane Beasley, Director @Beasley Associates Ltd.

Dr Jane Beasley is a professionally qualified waste and resource manager and for the past 25 years has worked on a wide range of strategic and research projects focusing on how we can better manage our resources, providing support at local, regional, national and European level. As the Director of Beasley Associates Ltd, Jane is experienced in a wide range of issues including: resource management research and circular strategies; policy development and strategic waste and resource management; options appraisals; partnership development and joint working; identification and delivery of efficiency savings; stakeholder engagement; and, communications.

Sarah Ottaway, Sustainability and Social Value Lead @SUEZ recycling and recovery

Sarah Ottaway became SUEZ recycling and recovery UK’s Sustainability and Social Value Lead in 2019, after 12 years delivering various programmes related to service enhancement, innovation and behaviour change in SUEZ’s public sector operations. In 2018 and 2019, Sarah was included in the Lets Recycle 35 under 35 “young guns” due to her efforts having a notable impact in the resources sector. Sarah is currently responsible for developing the sustainability of SUEZ’s services and leading the continual improvement of its social value impact, while utilising her experiences to support SUEZ’s policy and circular economy activities.


Adam Read, Chief Sustainability Officer @SUEZ recycling and recovery

Adam has specialized in waste management policy development, strategic decision-making, behaviour change, procurement, and training for the last 19 years, first as a municipal waste management officer, then as a University based researcher, and later as a consultant working globally on waste services and strategies.

Adam has a PhD in waste management decision-making from Kingston University, has an honours degree in Geography from Exeter University, and was awarded an honorary professorship from Northampton University in 2002 for his contribution to waste management research and communications.

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