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| be Waste Wise | April 19, 2021

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Normalising Reuse and Repair in UK

Normalising Reuse and Repair in UK
March 9, 2021 @ 2:00 pm – 3:00 pm UTC Timezone

Click here to register for this panel.

With the growing awareness of the impact we have on the environment encouraging more people to embrace reuse and repair, we see a rapid increase in organisations and business models specialising in pre-loved, repaired, repurposed or rental options from clothing to electrical equipment. But how do we take the next step and normalise individual decision making to look for these items before considering something new?

We’ve gathered together a panel of leaders in this field, Elaine Brown (CEO of the Edinburgh Remakery), Zaqiya Cajee (Founder and Chief Executive of Swop It Up), Andrew Ferguson (Founder and CE of Refashion) and Sarah Ottaway (Sustainability and Social Value Lead, SUEZ) to discuss their activities at the forefront of this space, and how we take this key next step in creating a circular economy.

Elaine Brown, Chief Executive Officer @The Edinburgh Remakery

Now at the Edinburgh Remakery, she is driving forward the concept of Re-use and Repair through the E-Waste and Education Hub in Leith. Regularly giving talks to businesses and organisations across Scotland about the concept of reuse, circular economy and social value. She is passionate about creating stronger collaborations between the third sector and public/private sectors.

Andrew Ferguson, Co-founder @Re-Fashion

Andrew is co-founder of Re-Fashion, a re-commerce platform that helps bring sustainable fashion to the mainstream. Re-Fashion inspires women to recycle clothes they no longer wear. These clothes are then sold through their website, with a portion of the sale price going to charity. It’s a virtuous circle that makes clothes affordable, keeps them out of a landfill, and helps fund good causes. Before starting Re-Fashion, Andrew was an advertising creative director, producing campaigns for some of the world’s biggest brands, including Nike, Beats by Dre and Phillips.

Zaqiya Cajee, Founder @Swopitup

Zaqiya Cajee is the 18-year-old founder of Swopitup; The initiative provides a platform for young people to access the preloved market through clothing swops in schools. She talks out about the importance of elevating young voices and not just listening to them but also taking action upon those words. She recently expanded SwopItUp to include a creators program that allows young people to express themselves in creative ways whilst bringing attention to the climate crisis. She continues her work on other environmental campaigns such as Mock COP26 and Teach The Future, which focuses on collaborative global action on climate change and cross-curricular climate education, respectively.


Sarah Ottaway, Sustainability and Social Value Lead @SUEZ recycling and recovery UK

Sarah Ottaway became SUEZ recycling and recovery UK’s Sustainability and Social Value Lead in 2019, after 12 years of delivering various programmes related to service enhancement, innovation and behaviour change in SUEZ’s public sector operations. In 2018 and 2019, Sarah was included in the Lets Recycle 35 under 35 “young guns” due to her efforts having a notable impact in the resources sector. Sarah is currently responsible for developing the sustainability of SUEZ’s services and leading the continual improvement of its social value impact while utilising her experiences to support SUEZ’s policy and circular economy activities.

Click here to register for this panel.

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