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| be Waste Wise | August 16, 2022

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What’s the Best Metric to Drive Down Consumption and Drive Circularity?”

What’s the Best Metric to Drive Down Consumption and Drive Circularity?
January 27, 2022 @ 1:00 pm – 2:00 pm UTC Timezone

For many years we have measured the performance of waste management systems and services through weight-based targets and metrics (%recycled or % diverted from landfill etc.). Still, more recently, there have been attempts to help facilitate better decision-making (by governments and municipalities) that aligns with the waste management hierarchy by creating a range of carbon tools and associated metrics that look to drive down ‘emissions’ from the lifecycle of a product/packaging stream in line with the global decarbonisation agenda.

But how effective have these carbon tools and targets been in changing service design and performance? And is carbon reduction the right metric as we look to drive more circular economies and improve overall resource efficiency? How can we set targets for waste prevention/reduction, and should future targets focus on consumption(and waste production) intensity, measured on a per person / per £GNP perhaps? These questions and others will form the basis for this hour-long dive into resource & waste metrics as we look to identify the metrics, targets and tools that will drive us forward towards net zero and positive natural capital.

Click here to register for this panel.


Ramy Salemdeeb, Environmental Analyst @Zero Waste Scotland

Ramy is an environmental analyst at Zero Waste Scotland, a not-for-profit environmental organisation that exists to lead Scotland to use products and resources responsibly. Dr Salemdeeb is an award-winning Cambridge engineer (PhD) with rich and diverse experience in providing technical advice on sustainability, climate change, and circular economy. Dr Salemdeeb is a chartered resources & waste manager with in-depth analytical expertise and technical knowledge of resource efficiency and waste management.

Susan Evans, Senior Policy Adviser @Green Alliance

Susan joined Green Alliance in September 2021 as a senior policy adviser, leading the organisation’s work on resource efficiency and the circular economy. She is currently looking at building a green and fair tax system, the links between resource efficiency and carbon emissions, and how best to deploy new and existing laws and regulations in support of a circular economy. Susan was previously policy manager at Zero Waste Scotland, where she led a team providing policy support to the Scottish Government. She worked on policies and regulations, including restrictions on single-use plastics, reforms to extended producer responsibility and the early development of a Circular Economy Bill for Scotland. Prior to that, Susan worked for over eight years with the Economist Intelligence Unit, after starting her career at the Foreign and Commonwealth Office.


Adam Read, Director of External Affairs, SUEZ Recycling & Recovery

Dr Adam Read has been External Affairs Director at SUEZ Recycling and Recovery UK for the last 4 years after a successful career in academia, local government, and consultancy dating back some 25 years, including many years delivering both resource efficiency and circular economy business support work to SMEs across the UK. For the last 2 years he has been leading SUEZ’s work with the English Government on the development of the new English Resources & Waste Strategy and associated consultations on extended producer responsibility, deposit return systems, and consistent collections, acting as lead author on all of the SUEZ evidence submissions. He has also worked with numerous local authorities on modelling, mapping and assessing policy reforms and likely impacts on materials flows, composition and service provision. Adam is a Fellow of CIWM, the RSA, IOM3 and the Royal Geographical Society and is a Trustee of CIWM. He is a regular speaker, author, blogger and social media enthusiast. Adam is the CIWM’s 105thPresident and his presidential year is focused on the skills and competencies needed to meet the circular economy and netzerocarbon agendas.

Click here to register for this panel.

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