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| be Waste Wise | June 6, 2020

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Events Calendar

Behaviour Change and Recycling Contamination
Jul 2 @ 9:00 am – 10:00 am
Behaviour Change and Recycling Contamination

Recycling performance is a factor of what materials are targeted for collection, the level of public engagement and understanding, the frequency of residential participation, the quality of their participation, and the effectiveness of the sorting process at the kerb and at the MRF (materials recycling facility). But contamination can undermine any recycling service, making it more expensive to sort the materials, confusing residents about what materials to sort and store at home, and ultimately putting end market outlets at risk. This webinar will discuss common contaminants in recycling collections from a number of residential settings (suburbia, high-rise and rural), reflect on campaigns and programmes that have attempted to limit contamination, and consider what the future might look like under reforms to extended producer responsibility and the expected upturn in brand-led recycling-based communications.

Click here to register for this panel.


Gareth Morton, Behaviour Change Lead @Eunomia Research and Consulting

Gareth Morton is an award-winning communications strategist and acknowledged expert in behaviour change and stakeholder engagement with over 25 years’ experience communicating waste, recycling, resource efficiency (water and energy saving) and carbon reduction issues to the public and business. During his career, Gareth has been at the forefront of the development of UK recycling behavioural change communications campaigns having had a central role in three national campaigns – Rethink Rubbish (2002 – 2004), Recycle Now (2004 – 2008) and Recycle for Scotland (2011 – 2012). Latterly, Gareth has been assisting English and Scottish local authorities with communications in support of recycling service changes and to address contamination.

Sarah Ottaway, Sustainability and Social Value Lead @SUEZ recycling and recovery UK

Sarah Ottaway became SUEZ recycling and recovery UK’s Sustainability and Social Value Lead in 2019, after 12 years delivering various programmes related to service enhancement, innovation and behaviour change in SUEZ’s public sector operations. In 2018 and 2019, Sarah was included in the Lets Recycle 35 under 35 “young guns” due to her efforts having a notable impact in the resources sector. Sarah is currently responsible for developing the sustainability of SUEZ’s services and leading the continual improvement of its social value impact, while utilising her experiences to support SUEZ’s policy and circular economy activities.

Gemma Scott, Resource London


Adam Read, Director of External Affairs, SUEZ Recycling & Recovery

Adam Read is the moderator of this interaction. He is the Director of External Affairs at SUEZ Recycling & Recovery. Adam has specialized in waste management policy development, strategic decision-making, behaviour change, procurement and training for the last 19 years, first as a municipal waste management officer, then as a University based researcher, and for the last 12 years as a consultant working globally on waste services and strategies.

Click here to register for this panel.