John Gertsakis is a sustainability practitioner with experience as an industry adviser, consultant, research academic and advocate. He is the co-founder of the newly formed Ewaste Watch Institute, and he co-authored Australia’s first report on e-waste recycling in 1995 titled: Short Circuiting Waste from Electronic Products. John was a senior research associate at RMIT’s Centre for Design for a decade where he co-developed and managed the EcoReDesign demonstration program which focused on life cycle thinking and good design. He served as Executive Director of Product Stewardship Australia from 2006 to 2011 representing global consumer electronics brands in the design of Australia’s Product Stewardship Act and the National Television and Computer Recycling Scheme. John is currently Director of Communications with Equilibrium consultants, and is an Adjunct Professor with the Institute for Sustainable Futures at UTS.