Wendy Carter is the visionary founder behind kitround, a pioneering online platform that champions circular commerce in the world of sports. At its core, kitround is dedicated to reselling and redistributing pregamed sports kits, giving them a new purpose while breaking down barriers to participation.
With a mission to make sport more accessible and sustainable, kitround delivers measurable social and environmental impact through its kitround360 data driven measurement tools. The platform fosters a culture of reuse, community engagement, and environmental responsibility, redefining how sportswear is shared.
Wendy brings a dynamic blend of entrepreneurial spirit and tech-driven innovation to the table. She has a proven track record of launching and scaling consumer-focused startups, with expertise in global expansion and operational growth.
Her leadership at kitround reflects a deep commitment to inclusivity, sustainability, and the power of sport to unite and uplift.