Is Reuse the New Recycling?

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In 2019, a business that hands out 2.5 million straws and 30 million spoons each year admitted, “We’re not going to recycle our way out of this problem; we, and the rest of the world, need to get out of single-use plastic.” This response from Jenna Evans, Ben and Jerry’s Global Sustainability Manager, is typical of many companies grappling with reducing their impact. Recycling has failed to solve their issues, and they are turning to more progressive models such as refill, reuse and the sharing economy.
In this webinar, we will explore the role of sharing and reuse in reducing our reliance on single-use items such as takeaway food and drink and e-commerce packaging. We will demonstrate how moving up the hierarchy from downcycling to retaining product in use is both financially and environmentally preferable to recycling in many applications. We will look at two emerging solutions filling the need of brands and business to ‘do more with less’, prevent waste at source and educate consumers into the circular economy. New markets are opening fast. Post-Covid, the reuse flood gates are set to open. Are you ready?
MODERATOR
Emma is one of the UK’s leading specialists in circular economy and sustainability in business. She has more than 20 years of experience in the sector. Emma has directed a range of circular economy projects for large and small businesses and the public sector; for Zero Waste Scotland’s CE Business Support Programme and is a technical assessor for WRAP Wales’ Circular Economy Fund for business. She believes that sharing learning is the best way to speed up a transition to a more circular economy and, in Feb 2020, launched her #CE100 series on social media, which aims to showcase 100 mainstream examples of circular business models or services. She is a mentor for the Circular Economy Club global network and has hands-on experience of the challenges, barriers, drivers and ultimately, successful transition to more circular business models.
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