The circular economy should be simple, and it needs to be simple if we are to transition away from the linear economy globally. We must reduce the amount of virgin resources that are used in our economy. But making this shift can often feel confusing and complicated for manufacturers, businesses, communities, and consumers.
This panel explores examples of good circularity, where systems are circular and working well, often without broad consumer appreciation of the circularity on offer, and considers the real barriers to more products and material streams from going circular. How can governments help us all to move beyond the jargon by making the best choices the easiest choices, and just how do the public (consumers) feel about circular solutions, are they engaging, do they believe, and are they seeking opportunities to participate – or not?