As a Senior Specialist for Behavior Change at WRAP, Mark’s focus is the design, delivery, and evaluation of approaches to changing citizen behaviour by applying behavioural science expertise to the delivery of interventions and campaigns directly to citizens and through WRAP's partners.
Mark leads a team of behavioural insight analysts. Mark’s role at WRAP has also included providing behaviour change expertise to the delivery of projects aimed at changing how citizens buy, use, and dispose of products and packaging.
Mark has over 10 years’ experience in developing, delivering, and evaluating citizen behaviour change programs in the sustainable resources sector.