Founder and lead expert Tracy Sutton set up Root in 2013 to help organisations use less and focus on becoming regenerative, inclusive and kinder to people and our planet. A regular speaker at international conferences and a respected commentator in the national and trade media, Tracy is a high-profile industry expert at the forefront of innovative and responsible packaging design with over twenty years of hands-on knowledge. She is a guest lecturer at Falmouth University and a fellow of the Royal Society of Arts. Tracy and the Root team support the world’s most prolific producers of goods and packaging to become fit for a regenerative future. They use decades of technical, environmental and creative expertise to deliver industry-leading Impact Analysis, Packaging Strategy and specialist consultancy, promising to reduce the impact of every product and pack that they work on. They also deliver Sustainability Strategy exclusively to businesses in the packaging supply chain.